Category: Social Media Marketing

Here’s how brands can leverage social returns in 2019

marketers- January 10, 2019

Looking back on my career, I’ve seen major shifts in advertising – all enabled by the digital age. From the advent of search spurring the ... Read More

Instagram lets marketers share posts across multiple accounts

marketers- January 9, 2019

Screenshot of Instagram’s new feature shared by Matt McGee.Instagram rolled out a new feature that gives iOS users managing multiple accounts the option to share ... Read More

Reddit hires former Twitter ad team director as VP of ad products, engineering

marketers- January 9, 2019

Reddit announced on Wednesday it has named Shariq Rizvi as its vice president of ad products and engineering. Rizvi will lead Reddit’s monetization and ads ... Read More

Quora advertisers can now retarget users who looked at specific questions

marketers- January 8, 2019

Quora advertisers can now retarget users that have visited specific question pages, the question-and-answer platform announced Tuesday.Why you should careQuora Product Manager Elynn Lee said that ... Read More

MoPub partners with Pixalate, DoubleVerify to fight in-app ad fraud

marketers- January 8, 2019

MoPub announced Tuesday it is partnering with Pixalate and DoubleVerify to help reduce invalid traffic (IVT) and in-app ad fraud on the Twitter-owned mobile ad ... Read More

NYT report on Facebook’s data deals won’t sway advertisers, say media buyers

marketers- January 7, 2019

Late Tuesday, the New York Times reported more details on the varying data access deals Facebook had struck with dozens of other large tech companies, ... Read More

Facebook’s ‘Clear History’ feature delayed until spring 2019

marketers- January 6, 2019

During Facebook’s F8 Developer Conference in May, CEO Mark Zuckerberg announced the company was working on a Clear History feature that would allow users to ... Read More

Why every multi-store brand needs a ‘localized social marketing’ strategy

marketers- January 6, 2019

Most commerce happens offline. Beyond the roughly 90 percent of retail spending that occurs in stores, offline commerce includes trillions in services which represent the ... Read More

Facebook on NYT data sharing report: We did nothing wrong

marketers- January 6, 2019

After today’s publication of an article in the New York Times detailing an investigation that uncovered more than 270 pages of Facebook’s internal documents and involved ... Read More

Initiative CEO calls out Facebook, says he’s advising clients to pull ads

marketers- January 6, 2019

Mat Baxter, CEO of the ad agency Initiative, used his LinkedIn profile on Wednesday to criticize Facebook over its latest user data scandal. Baxter called ... Read More