Category: Social Media Marketing

Pinterest’s new head of engineering brings deep e-commerce experience

marketers- March 21, 2019

Pinterest has recruited Walmart’s former CTO Jeremy King as its new head of engineering. King will lead the team responsible for building Pinterest’s visual search ... Read More

What marketers can do next time a major social network (ahem, Facebook) goes down

marketers- March 21, 2019

Last week, Facebook suffered the longest outage of its 15-year existence. Not only was it down for more than four hours in some areas, but ... Read More

LinkedIn adds lookalike targeting, Bing tie-in and B2B templates to ad platform

marketers- March 20, 2019

LinkedIn advertisers are getting three new updates: a lookalike audiences targeting feature, interest targeting that leverages Bing search data, and more than 20 B2B audience ... Read More

Facebook removes age, gender and ZIP code targeting for housing, employment, credit ads

marketers- March 19, 2019

Facebook advertisers promoting housing, employment or credit offers will no longer be able to target ads by age, gender or ZIP code. The new ad ... Read More

Instagram debuts in-app checkout for e-commerce brands

marketers- March 19, 2019

Instagram is rolling out an in-app checkout feature for a limited number of brands, making it possible for users to purchase products without leaving the ... Read More

Big changes at Facebook: Chief product officer Chris Cox, WhatsApp VP Chris Daniels leave company

marketers- March 14, 2019

Facebook CEO Mark Zuckerberg announced on Thursday that the company’s chief product officer Chris Cox is leaving. Also leaving is WhatsApp VP Chris Daniels. With ... Read More

Marketers say they’ll adapt to a changing Facebook

marketers- March 13, 2019

Last week, Facebook CEO Mark Zuckerberg shared his vision for the company’s coming privacy-focused, unified messaging and social networking platform. The CEO said, in the ... Read More

Facebook testing features that let Pages archive and share Stories

marketers- March 13, 2019

Facebook’s Stories Archive feature for Pages.Facebook is testing new ways for Pages to archive and share Stories. Marketing Land first became aware of the new ... Read More

Facebook to replace relevance score with 3 new metrics in April

marketers- March 12, 2019

Facebook to remove relevance score for ads starting April 30. Facebook announced Wednesday it is replacing its ad relevance score with three new “more granular” ... Read More

Twitter hires Google exec to head US agency development

marketers- March 11, 2019

Doug Brodman. Image: Twitter Twitter has hired Doug Brodman as its U.S. agency development director. Brodman comes to Twitter from Google where he spent the ... Read More