Category: Mobile Marketing

Report: Facebook the top network for app-installs, Google, Apple follow

marketers- March 20, 2019

The top sites and networks for mobile app installs are, in order, Facebook, Google, Apple (Search Ads), Snap and Twitter. This changes somewhat by app ... Read More

For app developers, Google unveils pre-registration ads, Engagement App campaigns, more

marketers- March 13, 2019

Pre-registration ads were among the new products and features announced Wednesday.Google made several product and feature announcements for app developers Wednesday. The features track to ... Read More

Report: 65 million US smart speaker owners, smart displays quickly gaining traction

marketers- March 11, 2019

Two recent reports agree that there are about 65 million smart speaker owners in the United States, with more than 130 million actual devices in ... Read More

Verizon Media adds 2 native mobile ad features aimed at e-commerce and gaming advertisers

marketers- February 21, 2019

  Verizon Media (formerly Oath) has rolled out two new features as part of its Moments mobile native ad suite: Touchpoints and Playable ads. The ... Read More

Google rolls out ‘interpreter mode’ for Home and smart displays

marketers- February 14, 2019

Google Translate is now rolling out Google Home devices. The capability was first announced at this year’s CES. Since then, the company has been testing Translate ... Read More

5 hurdles RCS messaging has to overcome for universal adoption

marketers- February 14, 2019

Rich Communication Services messaging has been widely anticipated as a replacement to the clunky and outdated text message functionality that comes installed on mobile phones ... Read More

Slow pages hurt conversions, but marketers aren’t in a hurry to fix them

marketers- January 25, 2019

Load time matters. Beyond the fact that Google has made page speed a mobile ranking factor, consumer behaviors and perceptions are significantly impacted by page ... Read More

New Salesforce tools let marketers create mobile apps without developers

marketers- January 17, 2019

Salesforce’s new Mobile Builder for the Lightning PlatformSalesforce is adding on Thursday the ability for marketers and admins to create and publish mobile apps for ... Read More

Mobile carriers end data sharing with location aggregators; should marketers worry?

marketers- January 11, 2019

The collection and use of real-time mobile-location data has emerged as a critical piece of the larger data-privacy debate. A recent run of negative stories ... Read More

Survey: 118 million smart speakers in US, but expectation is low for future demand

marketers- January 8, 2019

The latest smart audio report from NPR and Edison Research estimates that there are now nearly 120 million smart speakers in U.S. homes, representing 78 percent year-over-year ... Read More