Category: Mobile Marketing

New Salesforce tools let marketers create mobile apps without developers

marketers- January 17, 2019

Salesforce’s new Mobile Builder for the Lightning PlatformSalesforce is adding on Thursday the ability for marketers and admins to create and publish mobile apps for ... Read More

Mobile carriers end data sharing with location aggregators; should marketers worry?

marketers- January 11, 2019

The collection and use of real-time mobile-location data has emerged as a critical piece of the larger data-privacy debate. A recent run of negative stories ... Read More

Survey: 118 million smart speakers in US, but expectation is low for future demand

marketers- January 8, 2019

The latest smart audio report from NPR and Edison Research estimates that there are now nearly 120 million smart speakers in U.S. homes, representing 78 percent year-over-year ... Read More

As CES opens, Amazon, Google tout digital assistant stats that highlight respective market strengths

marketers- January 7, 2019

Following Thanksgiving weekend, Amazon said that the Echo Dot was the top-selling product on Amazon globally. Last week, the company informally disclosed that “more than ... Read More

Why Google’s Home Hub could outsell Echo Show, other smart displays

marketers- January 7, 2019

Yesterday at Google’s hardware event, it introduced a number of new devices. Among them, the anticipated Pixel 3 and 3XL handsets, a new Chrome OS ... Read More

How will Google’s new Android app licensing rules in Europe impact Chrome and search?

marketers- January 7, 2019

On Tuesday, Google took action to comply with the European Commission’s (EC’s) antitrust decision requiring it to de-couple Google Play access for smartphone makers from ... Read More

8 ways marketers use call analytics in Salesforce to drive revenue

marketers- January 6, 2019

Salesforce is the world’s most popular CRM provider, with more than 150,000 users worldwide. It’s used by companies of all sizes — from small businesses ... Read More

Analyst: Amazon Echo owns 75 percent of global smart speaker market

marketers- January 6, 2019

Analyst firm Canalys says that global smart speaker shipments grew 137 percent year over year in the third quarter, reaching 19.7 million units. That was ... Read More

EU consumer groups accuse Google of violating GDPR with location history

marketers- January 6, 2019

Location-tracking illustration from Norwegian consumer advocacy organization, Forbrukerrådet.Characterizing smartphone location awareness as a form of “spying,” consumer groups in seven European countries are filing complaints ... Read More

From Black Friday to Cyber Monday, consumers spend more than $4 billion on mobile

marketers- January 6, 2019

Over this past weekend, shoppers turned increasingly to smartphones to shop — and buy. Data from Adobe, Salesforce, Shopify and Rakuten Marketing all show significant ... Read More