Category: Email Marketing

How to make your emails shine bright during ‘Gray November’

marketers- January 7, 2019

The holiday preparation is starting earlier and earlier with each passing year. This trend is a prime example of how the holiday marketing season has ... Read More

Stop monthly newsletters: Learn how to make the most of your email list

marketers- January 7, 2019

Your email list is one of your most prized possessions.With users becoming increasingly skeptical of subscription pop-ups and “freebie” opt-ins, getting people to join your ... Read More

Step up your email personalization game

marketers- January 6, 2019

Many brands struggle to move beyond basic personalization tactics such as the use of the recipient’s first name. In fact, only 37 percent of consumers ... Read More

Last minute email checklist for your impulsive Black Friday and Cyber Monday shoppers

marketers- January 6, 2019

With their Halloween decorations stuffed back in the closets, shoppers are turning their sights to the next big American shopping holidays: Black Friday and Cyber ... Read More

Email’s humble beginnings and the birth of tracking pixels

marketers- January 6, 2019

It should come as no surprise to everyone reading this that email is the oldest, most venerable and original marketing channel. Ray Tomlinson sent the ... Read More

Get started with marketing automation-learn the terms you need to know

marketers- January 6, 2019

For businesses involved in digital marketing, marketing automation has quickly become a game-changer. Customizable and scalable platforms are available to businesses of just about any ... Read More

7 inspiring email templates – Marketing Land

marketers- January 6, 2019

Email allows marketers to reach their buyers at the scale of their business, and forms a critical part of how marketers create the personalized experience ... Read More

4 1/2 predictions for marketers in 2019

marketers- January 6, 2019

The internet is replete with predictions of what’s going to happen in the coming year. I usually don’t put much stock in them because this ... Read More

Email marketing trends to expect in 2019

marketers- January 5, 2019

Many exciting trends and developments hit the world of email marketing in 2018 as email turned 40 years old – from the emergence of AMP ... Read More

Email trustworthiness: Here’s how to avoid looking like spam

marketers- January 5, 2019

We’ve come a long way since the early days of email and its critical role in all corners of the internet. Today, email is the ... Read More