Personalizing customer experiences at scale

marketers- February 19, 2019

Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are much more likely ... Read More

YouTube updates ‘strikes system’ to warn creators first when their content breaks the rules

marketers- February 19, 2019

YouTube is updating the penalty system for creators who break content policies. Starting February 25, creators who violate content rules will first receive a warning ... Read More

What does online lead generation look like in 2019?

marketers- February 19, 2019

If you ignore the noise and trends that arise each year (and the predictions, so many predictions), the simple truth is that most marketing activities ... Read More

What the US data protection law will mean for ad tech and marketers

marketers- February 19, 2019

We’re at a pivotal time in the marketing industry. It has been nearly a year since GDPR arrived in the EU, but the repercussions are ... Read More

Add Personalization and Grow Your Digital Product

marketers- February 18, 2019

If you’ve been blogging for a while, then you probably have an email marketing campaign set up for your blog.Growing an email list has been ... Read More

Get it today- ‘The Dummies Guide to Enterprise Customer Data Platforms’

marketers- February 15, 2019

The Enterprise Customer Data Platform for Dummies demystifies in straightforward terms customer data platforms and how they can empower marketers – to leverage valuable data ... Read More

Google rolls out ‘interpreter mode’ for Home and smart displays

marketers- February 14, 2019

Google Translate is now rolling out Google Home devices. The capability was first announced at this year’s CES. Since then, the company has been testing Translate ... Read More

Brightcove to buy video ad tech platform Ooyala for $15 million

marketers- February 14, 2019

Brightcove, a video cloud solution for managing, delivering and monetizing video content, announced on Wednesday it is entering an agreement to acquire video ad tech ... Read More

5 hurdles RCS messaging has to overcome for universal adoption

marketers- February 14, 2019

Rich Communication Services messaging has been widely anticipated as a replacement to the clunky and outdated text message functionality that comes installed on mobile phones ... Read More

New-school paid social creative needs old-school teamwork to succeed

marketers- February 13, 2019

There is a rather large thing in paid social that has been undergoing massive change in the past year outside of the rise in CPMs ... Read More