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Why Partner Relationship Management Software Shouldnt Be Relegated To Crm

By Jeff Walters on July 17, 2010

Partner Relationship Management software (or PRM) is the tool which promotes strategies that companies employ in order to communicate and organize the interaction with its channel for indirect sales. These comprise of distributors, original equipment manufacturers or OEMs, and value added resellers or VARs. These strategies are all about figuring out the right way to [...]

Posted in Customer Relationships | Tagged difference customer relationship management and partner relationship, Management, Partner, partner relationships with both, Relationship, Relegated, Shouldnt, Software, value added reseller strategy book

Email Marketing Software Gives You Vital Statistics To Boost Your Business

By Jeff Walters on February 14, 2010

With the right email marketing software, the days of blindly undertaking marketing initiatives without being able to track or monitor your success and easily learn from your experiences are a thing of the past. Now, email marketing software makes it easy to quantify the effectiveness of your email marketing campaigns down to the smallest [...]

Posted in Email Marketing | Tagged Boost, Business, Email, Gives, Marketing, Software, Statistics, Vital

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