By Jeff Walters on May 23, 2011
Positioning is both the name of a book and a crucial marketing idea first articulated over 30 years ago by Al Ries and Jack Trout. Since then the book has been revised and slightly updated, and both authors have gone on to write other successful marketing books, both as a team and separately. Positioning is [...]
Posted in Successful Marketing | Tagged Book, Business, direct marketing positioning, Positioning, positioning small businesses ries trout, positioning strategy Trout & Ries, Review, Ries, ries and trout example, ries and trout positioning, Small, small business marketing tips, Trout
By Jeff Walters on February 14, 2010
There are many hard working online entrepreneurs, that are having a hard time with their businesses, and many of them don’t seem to know what’s the problem is. If you have an online business, won a website or a blog, I bet you already know how important it is to be able to retain traffic [...]
Posted in Successful Marketing | Tagged Building, direct marketing reviews, Effective, Email, Getresponse, key to effective direct marketing, List, Marketing, Review, Success