One of the most repeated mantras of marketing is “test and measure”. Marketing professionals are constantly testing their emails, newsletters and offers to find out what is most effective for generating results for their business. But testing and measuring isn’t just for big companies with full-time marketing staff – you can test your own email [...]

Your palms are sweating and your heart is racing. You have that uneasy feeling in the pit of your stomach. Never has there been a tool that has caused more fear in the hearts of marketers than the telephone! These tips will help you not only surmount your fear, but empower you to use the [...]

Research shows very few companies actually know how to create an effective strategic plan AND successfully implement it in the marketplace. Is your company one of them?
Failure to properly implement your marketplace strategy does much more than create glitches in the business. It can actually lead to business failure. And, in many situations, an incorrectly [...]