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Sales Lead Generation Programs: 3 Reasons Why Most White Papers Fail At Bringing In New Business

By Jeff Walters on March 12, 2011

Do you use white papers in your marketing? Are you happy about the new business they help attract? Many marketing executives are disappointed at the results from white paper lead generation programs. In spite of their high cost and drain on company brain power, they often prove ineffective at bringing in new business. Here Are [...]

Posted in Lead Generation | Tagged Bringing, Business, Fail, Generation, Lead, Lead Generation Software, Most, Papers, Programs, Reasons, Sales, White

Building Traffic through Affiliate Programs

By Jeff Walters on December 11, 2010

Affiliate programs are a great mechanism for increasing traffic and sales. Growing your link popularity and brand awareness are also resulting benefits. Affiliate marketing is just like its offline referral business counterpart; referring affiliates are paid either a flat fee or percentage commission for sending customers to the e-tailer. Before you get started, weigh up [...]

Posted in Referrals | Tagged AD affiliate program building, Affiliate, Building, commission based vs flat fee affiliate program, get traffic through affiliate program, Programs, Through, traffic, traffics possible through affiliates, websites that pay for referral

Knowing The Upside And Downside Of Associate Programs

By Jeff Walters on May 9, 2010

If implemented correctly, Affiliate programs have several advantages that can rake you tons of cash. Generally, the website you are promoting does all the leg work for you. They will handle all the customer support, payment processing, product delivery, and refunds. All that you have to do is direct people to their website, by putting [...]

Posted in Customer Lifetime Value | Tagged Associate, Downside, Knowing, Programs, Upside

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