By Jeff Walters on April 26, 2011
Nowadays, persuasion is a weapon used by the marketing masters and not only. Because of capitalism and the new consuming trend, competition is what best describes today’s society. Everyone wants to sell their own ideas or products in the detriment of others. In order to do this they need to get to the public’s mind [...]
Posted in Systematic Marketing | Tagged ads using emotion for persuasion, emotion vs persuasion in advertising, Emotions, Endorphins and positive feelings, feelings persuasion, intrusion icon, Persuasion, persuasion as market stratergy, Role, role of direct marketing technique, role of persuasion in advertising, strong feeling leads to persuasion, systematic direct marketing, the role of emotions in marketing, the role of emotions in persuasion, the the roles of direct marketing
By Jeff Walters on February 24, 2010
The top sales professionals see a two-way exchange as a highly ethical form of solicitation because it involves a process in which each party influences the other by giving or exchanging something of value, while building an effective ongoing personal relationship. Controlled experiments have scientifically established that this approach is unsurpassed in influencing people to [...]
Posted in Customer Lifetime Value | Tagged Communications...The, Control, Effective, Ethical, lifetime value of a customer - direct marketing, Persuasion, Source, two way communication is important in marketing, TwoWay