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Customer Relationship Management – Get to Know your Customers
By Jeff Walters on February 14, 2010
CRM CRM computer applications are also known as â??front officeâ? applications. They are to there to assist businesses to handle customer’s relationships and to promote functionality that enables a customer focused approach. The systems can support sales, service related departments, marketing and business operations. Information that is stored can not only help define [...]
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A Three Day Marketing Plan for Better Google Rankings
By Jeff Walters on December 12, 2005
Simply building a website is not enough to ensure success with your small business. Once you’ve got past the technical hassles of setting up a site, you’re faced with the challenge of driving regular traffic to the site. The marketing tools that you’re about to work with will enhance your search engine rankings AND attract more visitors, and they don’t require any extra coding or hard core marketing…
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7 Tips for Successful Postcard Marketing
By Jeff Walters on December 9, 2005
Simple low-cost postcards have become a valuable business tool for modern marketers. They can produce a surge of traffic to your web site or a flood of high-quality sales leads. The following 7 tips will help you…
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Features vs. Benefits vs. End Results
By Jeff Walters on November 20, 2005
If you’ve been in the copywriting realm for very long at all, you’ve heard the phrase “features vs. benefits.” It’s a fundamental copywriting principle and driving force behind much of what we, as copywriters, create. But there’s also another aspect to this equation…
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How to Increase Your Profits by Cultivating Your ‘Top Ten Percent’
By Jeff Walters on November 19, 2005
Not all customers have equal value to your organization; in fact, some customers are more profitable than others are. These profits come from the cost of service and total purchasing volume, not just individual product profitability. To cultivate these profitable customers, you first must identify them in your customer portfolio….
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“Super Adjectives” Boost the Power of Your Copy
By Syndicated Article on August 5, 2005
Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers’ minds in a single bound. Adjectives are boring, but Super Adjectives impress, inspire, and convince your customers more ….
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Marketing Methods Covered On This Site
By Jeff Walters on July 26, 2005
There are a number of marketing methods that you can use to attract business. This site covers the following major categories – Copywriting, Direct Mail, Email Marketing, Internet Marketing, Postcard Marketing, Telemarketing, Viral Marketing …
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Customer Analysis
By Jeff Walters on July 26, 2005
Not all customers are equal. In order to determine both their current value, as well as their potential future value, a variety of analyses are usually carried out on the customer data. These fall into the following categories:
Profitability / Lifetime Value
In assessing the value of cust…
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4 Tips for Writing Successful Swipe Copy
By Syndicated Article on April 21, 2005
Some very useful tips from Bruce Carlson on how to develop this essential, but often neglected skill.
One tip to build you own swipe file – every sales letter that you respond to – make a copy of the sales letter, the order page, and even the thank you page. For you to have parted with your money means that the writer pushed a few ‘hot’ buttons – which means that the sales letter is worth st…
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