Take this fact. Every year, the companies based in the United States pay out more than 300 billion US dollars in an attempt to convince their consumers to purchase their services and products. They research the market on a very big scale and actually pay their consumers for that. Now you would think why market [...]

Well, in this article, I’d like to get you familiar with the concept of a USP.

What’s that, you ask? Well, a USP is a Unique Selling Proposition. You may have heard it expressed before as a unique buying advantage, unique value proposition or any other number of ways

But basically, a USP is an attempt [...]

Unique Selling Proposition, marketing message, elevator speech – essentially all referring to an essential element of your marketing strategy. It is a tight statement of what services you offer that answer’s your prospect’s instinctive question: ‘What’s in it for me?’