Is Unique Selling Proposition work?
Why USPs Don’t Work
September 15th, 2005
The USP (Unique Selling Proposition) is based on the assumption that if you can’t be better than the competition then being different will usually suffice. So, the USP, in principle, enables the enlightened business owner to rise above the ranks and be noticed. So the notion of a USP is fantastic. There’s just one tiny flaw…