integrated marketing and advertising the same thing?
Is Marketing and Advertising the Same Thing?
By Jeff Walters on February 28, 2010
Advertising is only a part of the bigger game called Marketing. Marketing encompasses complete conceptualization of a brand, right from research to designing to advertising to sale. Advertising, on the other hand is a component of the marketing process which is nothing but conveying the message through a variety of mediums which promote the product. [...]
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