Integrated marketing and advertising are the same thing
The Importance of Implementing an Integrated Marketing Plan for your Small Business
By Jeff Walters on May 26, 2010
The progression of marketing — moving beyond traditional to include interactive, consumer driven, social marketing has spread like Ebola. It’s often referred to as Integrated Marketing Communications (IMC). IMC is ushering in a new era in which marketers blend communication messages across all available media channels into a continuous brand experience. As part of a [...]
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Is Marketing and Advertising the Same Thing?
By Jeff Walters on February 28, 2010
Advertising is only a part of the bigger game called Marketing. Marketing encompasses complete conceptualization of a brand, right from research to designing to advertising to sale. Advertising, on the other hand is a component of the marketing process which is nothing but conveying the message through a variety of mediums which promote the product. [...]
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