important

Important Criteria For Electronic Storage Of The Form I-9

August 10th, 2010

How do you make a decision about electronic completion and storage of the Form I-9? Is electronic completion and storage right for your company? What benefits will you gain by completing the Form I-9 in electronic format?
Many companies would like to go “paperless” to reduce cost. Some companies may choose electronic storage to reduce the [...]

Most Important Components in Keywords Research

March 26th, 2010

Keyword research is like getting into the minds of your prospects. If you use an analytic tool to find out exactly what people are searching for in your niche, you can use those keywords to create content that answers all of their questions and relates to their interests. By satisfying the needs of your website [...]

Why Customer Lifetime Value is the Most Important Measurement in Your Business

February 12th, 2010


When I ask, all the people that I meet in business, if they know their top 10 customers, most proudly announce that they do. Then, when I then ask who their top 10 most profitable customers are, it is normally a [...]

Sales Lead Generation – why is qualification the most important aspect of sales lead generation?

February 12th, 2010

If you’re thinking of running a sales lead generation campaign, whether it’s using your own in-house resources or outsourcing to a sales lead generation company, it’s essential that you consider the most important aspect of sales lead generation before you start: qualification.
Qualification is the core of any sales lead generation campaign. Without good qualification, you [...]