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	<title>Systematic Direct Marketing &#187; how to become a copywriter</title>
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		<title>Strategic Copywriting So Much More than Text Optimization</title>
		<link>http://systematicdirectmarketing.com/copywriting/copywriting-strategic-more-than-text-optimization/</link>
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		<pubDate>Thu, 19 May 2005 21:53:01 +0000</pubDate>
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				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[how to become a copywriter]]></category>
		<category><![CDATA[text MUCH MORE THAN THIS]]></category>

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		<description><![CDATA[Carolyn Evans has set out some excellent guidelines for copywriting - for both your web pages as well as for any offline medium that you use.

Copywriting is a core skill that all entrepreneurs need to understand and appreciate. Some even need to acquire the basic elements of the skill - as not all can afford the services of a copywriter - particularly in the early days of a business. The ability to persuade people to take action - merely by the choice of words and structure of the content - is vital. Months, even years of technical development can come to naught if you are unable to persuade people to try out your product or service.

Read, appreciate, and above all, <strong>APPLY</strong> this advice ...]]></description>
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