direct marketing proposition
The Unique Selling Proposition – USP
By Jeff Walters on February 14, 2010
Well, in this article, I’d like to get you familiar with the concept of a USP. What’s that, you ask? Well, a USP is a Unique Selling Proposition. You may have heard it expressed before as a unique buying advantage, unique value proposition or any other number of ways But basically, a [...]
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How To Define Your Unique Selling Proposition (USP)
By Jeff Walters on February 13, 2010
Defining your Unique Selling Proposition, most commonly referred to as the USP, is essential to building a marketing campaign and to illustrating to customers why you stand apart from and above the competition. One of the first things you should do when starting a business is to define your USP: What makes your [...]
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