Postcard Marketing – Low Cost Visibility
This article, by Claire Cunningham discusses an underlised marketing medium – the lowly postcard.
While many people will think of a plan white postcard with a simple message scrawled on the back, postcards come in a variety sizes, and with varying degrees of graphic sophistication. Postcards are even being used as low cost, and ‘different’ newsletters. Admittedly the postcards are oversize …