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	<title>Systematic Direct Marketing &#187; Direct marketing message strategy</title>
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		<title>Unique Selling Proposition</title>
		<link>http://systematicdirectmarketing.com/marketing-strategy/unique-selling-proposition/marketing-message/</link>
		<comments>http://systematicdirectmarketing.com/marketing-strategy/unique-selling-proposition/marketing-message/#comments</comments>
		<pubDate>Fri, 18 Nov 2005 21:14:12 +0000</pubDate>
		<dc:creator>Jeff Walters</dc:creator>
				<category><![CDATA[Unique Selling Proposition]]></category>
		<category><![CDATA[8]]></category>
		<category><![CDATA[article about unique selling proposition]]></category>
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		<category><![CDATA[Whats your Unique Selling Propositionwrite core marking message]]></category>

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		<description><![CDATA[Unique Selling Proposition, marketing message, elevator speech - essentially all referring to an essential element of your marketing strategy. It is a tight statement of what services you offer that answer's your prospect's instinctive question:  'What's in it for me?']]></description>
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