Defining your Unique Selling Proposition, most commonly referred to as the USP, is essential to building a marketing campaign and to illustrating to customers why you stand apart from and above the competition.

One of the first things you should do when starting a business is to define your USP: What makes your product or [...]

The Million Dollar USP Maker is an excellent ebook packed full of examples of USPs. It provides 10 different techniques to help you identify and craft your USP message.