define the service offer
How To Define Your Unique Selling Proposition (USP)
By Jeff Walters on February 13, 2010
Defining your Unique Selling Proposition, most commonly referred to as the USP, is essential to building a marketing campaign and to illustrating to customers why you stand apart from and above the competition. One of the first things you should do when starting a business is to define your USP: What makes your [...]
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