Dan Kennedy USP

Time to become a public company?

By Jeff Walters on March 28, 2011

OK, so you want to go public? You have valuated the market and determined what you are going to do with the capital raised. You also have precise ideas about your products & services and their unique selling point (USP’s). Beside this you know that you are in the right sector, have the right management [...]

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6 Ways to Generate 100 Free Mortgage Leads in 20 days

By Jeff Walters on August 19, 2010

<img src="http://www.buzzle.com/img/articleImages/571612-5med.jpg" width="310" height="258" alt="6 Ways to Generate 100 Free Mortgage Leads in 20 days" class="ImgBorder"Enlarge Image Could you use some free mortgage leads? If you’re new to the mortgage business or a veteran loan officer who is a little short on cash, you’ll be happy to know there are several ways to generate free [...]

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Why Parents and Nurseries Want The Same Things

By Jeff Walters on May 30, 2010

<img src="http://www.buzzle.com/img/articleImages/9521-15med.jpg" width="305" height="221" alt="Why Parents and Nurseries Want The Same Things" class="ImgBorder"Enlarge Image So you’ve had children and they’re now at a stage where you need to look into Nurseries, Day Cares or Kindergartens to help look after them. Here are just a few questions that parents looking for child care facilities for their [...]

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The Unique Selling Proposition – USP

By Jeff Walters on February 14, 2010

Well, in this article, I’d like to get you familiar with the concept of a USP. What’s that, you ask? Well, a USP is a Unique Selling Proposition. You may have heard it expressed before as a unique buying advantage, unique value proposition or any other number of ways But basically, a [...]

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Unique Selling Proposition

By Jeff Walters on November 18, 2005

Unique Selling Proposition, marketing message, elevator speech – essentially all referring to an essential element of your marketing strategy. It is a tight statement of what services you offer that answer’s your prospect’s instinctive question: ‘What’s in it for me?’