dan kennedy unique selling proposition
Use Specifics To Win Over Private Investors
By Jeff Walters on July 8, 2010
Warning: this is a very important topic – so pay close attention. Implementing what I have to say here could mean the difference in hundreds of thousands in private money for you. Don’t believe me? Nonsense? No. 100% real. Time tested. Battle tested. You see… Every time you communicate in any way with a private [...]
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The Unique Selling Proposition – USP
By Jeff Walters on February 14, 2010
Well, in this article, I’d like to get you familiar with the concept of a USP. What’s that, you ask? Well, a USP is a Unique Selling Proposition. You may have heard it expressed before as a unique buying advantage, unique value proposition or any other number of ways But basically, a [...]
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Unique Selling Proposition
By Jeff Walters on November 18, 2005
Unique Selling Proposition, marketing message, elevator speech – essentially all referring to an essential element of your marketing strategy. It is a tight statement of what services you offer that answer’s your prospect’s instinctive question: ‘What’s in it for me?’
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