Customer Value Creation Lecture Notes
Creating Customer Value
By Jeff Walters on September 23, 2005
The purpose of business is to create and retain a customer. Much has been written about customer orientation, customer relationship management (CRM), Customer Lifetime Value (CLV) metrics, Customer Centric organization models, customer retention, customer care?add any high sounding word with ?customer? preceding or succeeding that word and you have a new model, a new theory….
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