CRM

CRM computer applications are also known as â??front officeâ? applications. They are to there to assist businesses to handle customer’s relationships and to promote functionality that enables a customer focused approach. The systems can support sales, service related departments, marketing and business operations. Information that is stored can not only help define customer profiles, but [...]

Not all customers are equal. In order to determine both their current value, as well as their potential future value, a variety of analyses are usually carried out on the customer data. These fall into the following categories:

Profitability / Lifetime Value

In assessing the value of cust…