customer analysis marketing

Building Customer Relations Through Experiential Marketing

By Jeff Walters on March 4, 2010

As against traditional forms of marketing that are focused on benefits and features of products or services, experiential marketing attempts to form a connection between brands and consumers in ways that are more memorable and relevant personally for the consumer. It seeks to establish a stronger relationship through one-on-one interaction between a consumer and a [...]

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Customer Relationship Management – Get to Know your Customers

By Jeff Walters on February 14, 2010

CRM CRM computer applications are also known as â??front officeâ? applications. They are to there to assist businesses to handle customer’s relationships and to promote functionality that enables a customer focused approach. The systems can support sales, service related departments, marketing and business operations. Information that is stored can not only help define [...]

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Customer Analysis

By Jeff Walters on July 26, 2005

Not all customers are equal. In order to determine both their current value, as well as their potential future value, a variety of analyses are usually carried out on the customer data. These fall into the following categories:

Profitability / Lifetime Value

In assessing the value of cust…

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