core selling proposition
6 Ways to Generate 100 Free Mortgage Leads in 20 days
By Jeff Walters on August 19, 2010
<img src="http://www.buzzle.com/img/articleImages/571612-5med.jpg" width="310" height="258" alt="6 Ways to Generate 100 Free Mortgage Leads in 20 days" class="ImgBorder"Enlarge Image Could you use some free mortgage leads? If you’re new to the mortgage business or a veteran loan officer who is a little short on cash, you’ll be happy to know there are several ways to generate free [...]
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Ramifications Of The Ada
By Jeff Walters on June 25, 2010
Since Congress passed the Americans with Disabilities Act in 1990, people who previously had limited or no access to public places now move about with a degree of ease in the workplace. While these people have their challenges with sight, hearing or movement, those who work with them are often confused about how to interact [...]
The Unique Selling Proposition – USP
By Jeff Walters on February 14, 2010
Well, in this article, I’d like to get you familiar with the concept of a USP. What’s that, you ask? Well, a USP is a Unique Selling Proposition. You may have heard it expressed before as a unique buying advantage, unique value proposition or any other number of ways But basically, a [...]
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Unique Selling Proposition
By Jeff Walters on November 18, 2005
Unique Selling Proposition, marketing message, elevator speech – essentially all referring to an essential element of your marketing strategy. It is a tight statement of what services you offer that answer’s your prospect’s instinctive question: ‘What’s in it for me?’
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