Customer Relationship Management (CRM) – Your Key Business Strategy
At its core Customer Relationship Management (CRM) is a business strategy and underlying that strategy is a number of CRM software applications, including marketing and customer service. Companies use these applications to make their customer management more efficient, more customer centric to satisfy their customers’ service requirements. What form the business strategy takes can be [...]
Small Business Book Review – Ries and Trout on Positioning
Positioning is both the name of a book and a crucial marketing idea first articulated over 30 years ago by Al Ries and Jack Trout. Since then the book has been revised and slightly updated, and both authors have gone on to write other successful marketing books, both as a team and separately. Positioning is [...]
Technology And 21st Century Small Business Owners
When I received my marketing degree 10 years ago, the coursework did not include classes for the types of marketing media that are available today. Having a website then was not as important as it is today. Although we had computer classes, how to design and build a website wasn’t included in the syllabus. How [...]
Empower Your Business With Efficient Data Management and Backup
Today’s business world is highly dynamic. The business environment can change color like a chameleon and can make a large business conglomerate topsy-turvy within months. The strength of a business house lies in its data, and the quality information that can be derived from the data. Therefore management and protection of data are the two [...]
Technology And 21st Century Small Business Owners
When I received my marketing degree 10 years ago, the coursework did not include classes for the types of marketing media that are available today. Having a website then was not as important as it is today. Although we had computer classes, how to design and build a website wasn’t included in the syllabus. How [...]
Promoting Your Online Business Through Social Media Optimization
There are a lot of ways wherein you can promote or make your online business known to a great number of audiences out there and one very beneficial and common method used is with the help of social media. This is not only an enjoyable thing to do since you get to relate with a [...]
Sales Lead Generation Programs: 3 Reasons Why Most White Papers Fail At Bringing In New Business
Do you use white papers in your marketing? Are you happy about the new business they help attract? Many marketing executives are disappointed at the results from white paper lead generation programs. In spite of their high cost and drain on company brain power, they often prove ineffective at bringing in new business. Here Are [...]
Common Sense Small Business Marketing Tips That Work
Just because your business is small, doesn’t mean that it can’t compete with bigger businesses. In fact, small businesses are extremely successful because their size allows them to be more agile and adjust to changing customer demands faster. However, in the marketing arena big brands still seem to dominate. Fortunately, there are some common sense [...]