4 Tips for Writing Successful Swipe Copy
Some very useful tips from Bruce Carlson on how to develop this essential, but often neglected skill.
One tip to build you own swipe file – every sales letter that you respond to – make a copy of the sales letter, the order page, and even the thank you page. For you to have parted with your money means that the writer pushed a few ‘hot’ buttons – which means that the sales letter is worth st…