Systematic Marketing

Small businesses in particular fall short with this – making sure the sales pipeline is always full.

Why a small business plan is important for successful small business marketing

When most business owners think of a small business plan, they think of a way to secure start-up capital. While it’s true that a good small business plan is a must-have for businesses looking for start-up investments and loans, a small business plan is an important document even if you’re not looking for start-up capital. [...]

Systematic Marketing Cycle

Systematic Marketing entails paying attention to all aspects of marketing, and ensuring that an appropriate amount of attention is applied to each aspect this cycle:

Lead Generation
Lead Harvesting
Lead Conversion
Customer Profiling
Campaign Management
Actively Soliciting Referrals

A Tricky One, But … Are You Competent?

About to invest in new computer systesms – such as Sales Force Automation(SFA), Customer Relationship Management(CRM), or just looking to improve your business reporting through installing new Business Intelligence(BI) software?

Be careful – the IT industry has often managed to sell new gizmos…