Strategy Workshops
For the past 15 years we have been involved in various strategy and marketing workshops - both as the facilitating consultant, and as a corporate management.
Techniques and tools have evolved over this period - from flip charts and white boards, to Post-it Notes, and more recently to software-enhanced methods. Sadly, not all consultants use the tools that can make this a highly effective process.
We have standardised on using MindManager as our facilitation tool. We’ve successfully used it in pressure workshops - gathering:
- User requirements for new customer datamart projects
- Strategic Issues for general business planning
- Project time line issues that need to be coordinated, and
- Marketing Issues that are impacting the results of the business.
for both corporate, government, and small business clients.
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Each and every time that we use this tool and workshop method, people compliment us on the process:
- People stay engaged - its a very visual process,
- All can see what is being written down, and how it fits into the bigger picture,
- Project-related tasks can be exported to MsProject for further enhancement,
- Lists can be created, added to, and moved around - not possible on flip charts, and
- A major plus - at the end of the workshop, all participants can be immediately provided with a PDF document of the workshop.
Some even go out and buy the product immediately after the workshop.
Workshops can be set up to run for a few hours, a few hours over several days, and full time for a weekend - it all depends on the end results required, and the type of project being tackled.
Fortunately the tools support portability - we bring our business skills, laptop and projector - all you need to do is provide a room with a screen / wall, and a team of fired-up participants.
Cost depends on the degree of involvement:
- Pure facilitation will be determined primarily on the workshop time, whereas
- Strategy facilitation will require an additional allocation for background interviews and desk research.
