Marketing Strategy

The essential component of any business plan.

The Importance of Implementing an Integrated Marketing Plan for your Small Business

The progression of marketing — moving beyond traditional to include interactive, consumer driven, social marketing has spread like Ebola. It’s often referred to as Integrated Marketing Communications (IMC). IMC is ushering in a new era in which marketers blend communication messages across all available media channels into a continuous brand experience. As part of a [...]

Building An Unstoppable Multi-pillar Business

There are easily hundreds, if not thousands, of tools/methods you can use in your marketing. Your competition is probably only using a few. If you just use a few more – effectively – you will dominate your industry…

Marketing Strategy – An Entrepreneur’s Primary Role

Your marketing strategy is one of the key factors that can make or break your business. When you move from the ranks of employee to self-employed, or entrepreneur, the time you spend on various activities must change. And the most important areas are…