Whether selling online or offline, selling something inprint is one of the hardest things you’ll ever have to do.
You’ve got to worry about your headline… your opening…your closing… Sheesh!
Today I’m going to show you 9 little-known bur VERY critical variables to test in your display ad or sales letter, without changing your content.
Each of these variables will affect your response — one way or another, so use them wisely!
Here is just a small sampling of the items you want to “test” or “tweak” that will impact the response to your ad, and usually… impact it dramatically:
1. Font style — both in the headline… subheads… and of course in your text itself.
Obviously, you have more discretion with this online.
2. Font size
Same thing, you have more flexibility and discretion online.
There are times using a picture or a drawing,is actually much better than using a photo, but you have to know when that is.
Most of the time you’re better off without them.
Use them all the time.
ALWAYS test your headline.
8. Your offer
Should be one of the primary things you test — different offers will also work differently with different lists.
9. Your price
Again, results here will vary — but testing price is key!
Now go sell something,
Craig Garber http://www.KingOfCopy.com
P.S. Check out all the prior archives you’ve been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html
About The Author
Craig Garber is America’s Top Direct-Response Copywriter. Uncover hundreds of FREE controversial direct-response copywriting and marketing tips that dramatically boost your sales and your response rates, right here: http://www.kingofcopy.com
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