Postcard marketing doesn’t get as much ‘air time’ as other methods of direct marketing, but is nonetheless a very useful and cost-effective form of direct marketing.

It has one major benefit over direct mail. There’s no action required by the recipient prior to being able to read the offer. Direct mail sales letters inside sealed envelopes are at a major disadvantage compared to postcards. A large number of mailed letters never get opened, whereas a postcard at least has the chance of a quick skim before being trashed.

The disadvantage of a postcard is it’s size. It’s a challenge to fit an eyecatching image plus the asociated sales message onto the constrained printing area of a postcard. It requires a high impact marketing message to entice action for any type of direct marketing campaign – but in the case of postcard marketing, the message has to fit in a very small space.

Don’t discount postcard marketing. Through adopting a few innotative approaches to constructing your marketing offer, and designing the overall ‘flow’ of your marketing campaign, you could be surprised with the return of investment postcard marketing can deliver.

To help you discover more on this useful medium of direct marketing, we’ve assembled a number of articles to help you better understand and master postcard marketing.

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