Direct Marketing Life Cycle

Systematic marketing processes are all geared to help you attract, retain and nurture a list of highly profitable clients.

Their aim is to help you address …

An Entrepreneur’s Toughest Challenge

If you are a typical entrepreneur, you probably struggle with the common, Number One activity that entrepreneurs have the hardest time doing ….

Prospecting for new customers!

The most accurate comment on prospecting is that by one of the world’s best direct marketers – Dan Kennedy – he simply states ‘Prospecting Sucks!’ If you feel the same way, read on …

The inspiration for this site came while reading ‘The Best of the Best of Dan Kennedy”, which is a collection of 15 reports. In one article, Dan Kennedy commented on his early attempts at business success - approaches that many entrepreneurs still follow …:

‘Yep, I’d read “Think and Grow Rich”, listened to tapes, gone to seminars,
become a self-improvement junkie, all of that, and I was still, inexplicably, broke.’

He has become a wealthy man through a highly effective solution – one that Systematic Direct Marketing will deliver to you:

The Giant Revelation That Completely Turned My Life & Finances Around

‘THE discovery was that big financial success in any business arrives when the “demand”
consistently exceeds the “supply“.

In order for that to happen, you must have:

Reliable, Predictable, Consistent “SYSTEMS”
that
Affordably and Efficiently Provide Abundant Quantities
of
Quality Prospects, Customers, Clients’

– Dan Kennedy

Our process entails systematically cycling through the following marketing activities, which will deliver an unprecedented improvement in your business’s results:

Generating a continuous stream of quality prospects
Building trust with your list of prospects
Converting those leads into sales
Profiling customers – into various value bands
Growing the depth and value of each customer relationship through systematic campaign management
Actively soliciting referrals from your best customers

One cycle of SDM marketing model will provide you with a set of clients who will start providing you with referrals. These ‘lowest cost’ prospects will supplement the prospects that you attract through your normal ongoing lead generation techniques, yielding an ever-increasing prospect base for you to convert into customers.

Direct marketing cycle : Lead generation - building trust - lead conversion - customer profiling - customer relationship management - referrals - lead generation..

Note that the SDM business process is cyclical – you keep adding new leads, but you also continually ‘work’ your customer list – selling new products and services to them as well as actively soliciting referrals from your satisfied customers. You get an ever-growing list of prospects and customer – providing you with more business than you can handle!