Selling. Sometimes, this is a word that is dreaded and feared by all but the most intrepid business owners. It seems that, even though we all know we need to “sell” our products and services, many of us feel fearful or anxious about actually doing so….

How we can make sales by not doing selling but consulting. As we know, everybody loves to buy but hates to be sold. We need to engage in non-manipulative selling, and ask deeper questions that will make the sale….

Any selling approach that lacks a proven strategy, a practiced proficiency for its application and most significantly, a full understanding of its psychological, human behavioral import ? is at best, a wishful endeavor. ?Paul Shearstone 2003
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Testimonials are quotations from satisfied customers and clients. They are one of the simplest and most effective ways of adding punch and power to web site sales letter. How do you get and use testimonials? Here are some tips…

If you really want to take your website’s sales conversion rate to the next level, you must absolutely commit to a focused and long-term campaign of testing and optimizing every aspect of your site. You never know when a small change is going to give you huge results…

Do you know your conversion rates? Conversion rate is the number of visitors to your site that take the desired action against the total number of visitors in a particular period or time. Research has shown that 60% of websites do not know their conversion rates…

Increase your sales – in five minutes. This article is the third in a series of five articles probing the five critical points influencing how you find a steady stream of customer for your business. Customers Buy Benefits You want more…