IT Marketing: Good Elevator Speeches
IT marketing requires you to give “elevator speeches,” or short little descriptions of your business. In this article, you’ll learn how to get the maximum effectiveness from your elevator speech. If you go to a chamber of commerce luncheon, you might find yourself (and everyone else) having to give their 30 second commercial. If there [...]
Small Business Book Review – Ries and Trout on Positioning
Positioning is both the name of a book and a crucial marketing idea first articulated over 30 years ago by Al Ries and Jack Trout. Since then the book has been revised and slightly updated, and both authors have gone on to write other successful marketing books, both as a team and separately. Positioning is [...]
Increasing Link Popularity
Search engines are the gateway to the Internet; they are the first tool that potential customers use to find the products and services they need. This is why link popularity is so imperative. If the customers do not find your website, you have no possibilities of making any sales. You’re probably wondering what the blazes [...]
Effective Marketing on a Shoestring Budget
By: Mat Kelly There’s only a small percentage of businesses in the marketplace with the firm brand recognition associated with Oprah, Microsoft, McDonald’s, Starbucks and Amazon.com. While the hefty marketing budgets of these behemoths is impressive you can promote your company and get your piece of the pie with a considerably smaller – even miniscule [...]
PPC Campaign Management – How to Get Success in Online Marketing?
For all small and medium sized emerging businesses hoping to make an impact on the industry, the establishment and management of a successful PPC campaign can be a tough job. Superficially, it seems like there is nothing to it, but there are numerous factors upon which the success of your campaign depends upon. In order [...]
Promoting Your Online Business Through Social Media Optimization
There are a lot of ways wherein you can promote or make your online business known to a great number of audiences out there and one very beneficial and common method used is with the help of social media. This is not only an enjoyable thing to do since you get to relate with a [...]
Affiliate Marketing-Revealed Secrets For Massive Success
Affiliate Marketing is becoming more and more popular every day as a way of making an income. Affiliate marketing falls in the low-risk business type because the potential of loss is relatively small and the potential for earnings can be huge.The income streams are nearly limitless. With so many different products out there and the [...]
Niche Marketing Examples
Before we proceed towards taking a look at a couple of niche marketing examples, let’s first understand what is niche marketing. Well, niche marketing is a marketing strategy that focuses all marketing efforts for a specific product or service towards a particular niche or segment of the market. This is both a marketing as well [...]
IT Marketing: Your Elevator Pitch
An elevator pitch is basically a quick introduction that doesn’t sound too canned. You want to work on fine-tuning something that is anywhere from ten to twenty seconds. You use this speech whenever you meet a prospect that you meet at any kind of event. Your pitch should talk about what your company does, what [...]