Life can be heaven in India….
“It is a dream that I am trying to sell – which
May never materialize – but if it ever does, India
Shall be Saren Jahan Se Achha.”
Sumit Kumar Sirkar
PROBLEM
“Saren jahan se achha” means ‘best in the whole world’. India is claimed to be so and it can be so [...]

Speak to any competent direct marketer and they will all say their most valuable asset is their customer database. Most offline business people will also pay lip-service to this viewpoint. Lip Service? Definitely – if you observe the behaviour of sales staff at most retail stores, and even customer-contact staff working in professional practices…