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	<title>Systematic Direct Marketing &#187; Culture</title>
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		<title>A Tricky One, But &#8230; Are You Competent?</title>
		<link>http://systematicdirectmarketing.com/marketing-strategy/culture/a-tricky-one-but-are-you-competent/</link>
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		<pubDate>Mon, 25 Jul 2005 21:50:50 +0000</pubDate>
		<dc:creator>Jeff Walters</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[culture in a marketing strategy]]></category>
		<category><![CDATA[looking for information competence]]></category>

		<guid isPermaLink="false">http://systematicdirectmarketing.com/?p=39</guid>
		<description><![CDATA[About to invest in new computer systesms - such as Sales Force Automation(SFA), Customer Relationship Management(CRM), or just looking to improve your business reporting through installing new Business Intelligence(BI) software?

Be careful - the IT industry has often managed to sell new gizmos...]]></description>
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