Cold-calling is a proven many for many small businesses to generate leads.

 

But, for many businesses, thereâ??s always the question of who actually does it.

Even for larger companies with dedicated sales teams this is a valid question: should you use your own people or turn to a specialist telemarketing agency?

 

Letâ??s put aside how to find a [...]

Like any outsourcing decision, retaining outside telemarketing services should be subject to cost/benefit analysis. Evaluating the costs may be a complex process in some cases, but it is at least a quantifiable side of the equation. Less readily quantifiable are the benefits.
While ultimately the goal is that some benefits can be quantified in terms of [...]

Telemarketing is one of the most controversial elements of advertising and sales that has ever been. With a turn towards avoiding this means of marketing, businesses are looking elsewhere. But, can an effectively run telemarketing campaign still pay off?