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Email Marketing


Email marketing has become one of the primary ways that both internet and business marketers communicate with prospects as well as existing customers.

Email marketing offers some definite benefits over conventional direct mail:

  • It’s incredibly cheap, so much so that it can be considered free,
  • It’s very fast – you can generate responses from prospects or customers within minutes of sending out out a mail camaign. This enables you to gauge the effectiveness of your offer, the price, the guarantee, etc. – at a far faster pace than via direct mail

Sadly, email marketing also has several downside factors:

  • It’s basically free, and so it has attracted a lot of abuse by indiscriminate email spammmers
  • Several spam blocking mechanisms have been introduced – either by the hosting companies, or as independent service – such as that offered by SpamArrest.
  • Anti-spam sentiments have become so strong that your website can be banned if you are accused of indiscriminately sending out unsolicited emails.

The net effect is that in recent times the effectivness of email campaigns has declined considerably. In addition, ignorance of the modern ‘rules’ of email marketing can have serious consequences for your site.

The articles in this section on email marketing have been added to this site to help businesses be successful and safe withh their email marketing campaigns.

Email Marketing Articles

Are Your Emails Being Heard?

What if you had a way to make your clients remember you and your e-mail. In order to do this, you would have to do something different that virtually no other online marketer is doing. That should be easy enough, right. Well, it might not be as difficult as you think. There is a fairly new trend in e-mail marketing that involves e-mails that contain an audible message that you can record and personalize…

Are You Making These Email Mistakes?

Every day, I receive at least 300 emails. I will usually sort them out by checking and deleting every subject line that looks like junk mail. After sorting through the emails, I am finally able to sit down and reply to those I have received from my customers, friends, and family….

Build or Buy–Should You Build Your Own Opt-in Email List?

The easiest way to acquire an email list for your ezine or email marketing is just to buy one. They’re not too expensive, and they provide you with a long list of names and email addresses. …

Building an Email Marketing List

There’s a marketing estimate that it takes something like seven contacts with a potential client before they purchase. Email is a wonderful way to handle these contacts for a variety of reasons: you can send one message to a large number of people …

Website Promotion With Email Marketing

Email marketing is a way of directly communicating with a target audience to market your website or increase awareness about an upcoming promotion connected with your site…

Guideline to Hiring an Email Marketing Company

As with most things internet related, you need to be careful and use common sense when purchasing goods and services via the internet. Unlike traditional business transactions, you rarely meet face-to-face or even have a phone conversation with internet sellers. This makes it harder for buyers to gauge the validity of performance claims made at a seller’s website…