Loyalty

Historically, customer service was delivered over the phone or in person. Customers didn’t have many choices, and switching to competitors was cumbersome. Today, these methods are but two of the many possible touch points of entry for any given interaction….

Personal contact with customers is a crucial element in the success of any new business ? and it?s one of the most common casualties of growth. As a company grows, the president tends to fade away into his or her office….

Loyal customers are the foundation of almost every business. Going the extra mile to provide outstanding customer service is the first step to customer loyalty. But there is more. Of course - your products and services in general need to be good….

The purpose of business is to create and retain a customer. Much has been written about customer orientation, customer relationship management (CRM), Customer Lifetime Value (CLV) metrics, Customer Centric organization models, customer retention, customer care?add any high sounding word with ?customer? preceding or succeeding that word and you have a new model, a new theory….