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6 Things to Look for When Ordering Holiday Cards Online

By Jeff Walters on June 15, 2010

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Business holiday cards are great for building customer loyalty and for staying connected with employees, business associates, friends and family. Personal holiday cards help you keep in touch with friends and family near and far. Before purchasing your holiday cards this year, consider these helpful tips for finding the perfect seasonal greeting card supplier online.

Selection – Make sure the site you visit has a wide range of designs from which to choose. Consider the categories represented and the variety of cards in each. Maybe you need something non-denominational for business use or a funny card for family. Pick a greeting card provider that has a wide selection and you are sure to find the perfect card to meet your needs.

Personalization - A personalized seasonal greeting is one of a kind. Make sure the online provider you are considering features custom imprinted verse and personalization included in the price so that you can create the exact card to meet your specifications. Photo cards offer an excellent opportunity to send a wonderful picture or illustration along with your personalized message.

Quality – A top quality greeting card is printed by professional craftsmen on high quality card stock. When ordering online you need to trust your supplier. A good personalized greeting card website will furnish samples free of charge for your consideration so that you will know exactly what to expect before placing your order.

Price - Compare prices on greeting cards but beware! Often you are tempted by discounts and promotional codes but make sure you know exactly what added extras come included or are charged as add-ons. For example, make sure your personalization and custom imprinted verse is included in the cost of the card. Is there an up-charge for foil instead of ink? How about the number of lines of type? Add in shipping charges to make sure you are comparing apples to apples. Don’t be fooled by prices that are set high and discounted just to appear you are seeing a great savings. Do the math!

Easy Ordering Process – Nothing is more frustrating that trying to enter an order through a process that is complicated and time consuming. When choosing your Christmas cards online, pick a site that has an easy ordering process that allows you to select exactly what you want to see printed on your finished cards. Instant online proofing and complete flexibility is key to designing the perfect card for you.

Customer Service - Everyone will insist they have the best in customer service but read the fine print. Are they available by phone, fax, email and live chat? Are they available to answer questions when you need them? Are customer testimonials included on the site and are they believable? Someone should always be willing to help you place your holiday cards order and courteously address any questions you might have.

Holiday cards ordered online can be much quicker and easier than running all around town to buy them at retail. Cards ordered in bulk quantities save you money too. Do a bit of online research and compare pricing, selection, ease of ordering and quality and you can avoid unexpected surprises and are sure to be pleased with your Christmas cards this year!


By Linda Cress Dowdy

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Posted in Customer Loyalty | Tagged Cards, Contrary to what many people believe customer service is quite a dicey field of work It is by no means a childs play; rather it is an area of, direct marketing and customer loyalty, Holiday, Look, Online, Ordering, Things
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