Customer Relationship Management – Get to Know your Customers
CRM CRM computer applications are also known as â??front officeâ? applications. They are to there to assist businesses to handle customer’s relationships and to promote functionality that enables a customer focused approach. The systems can support sales, service related departments, marketing and business operations. Information that is stored can not only help define customer [...]
Customer Analysis
Not all customers are equal. In order to determine both their current value, as well as their potential future value, a variety of analyses are usually carried out on the customer data. These fall into the following categories:
Profitability / Lifetime Value
In assessing the value of cust…